As a retailer, MediaMarkt recognized a shift in customer behavior and leveraged their brick-and-mortar presence to transform the e-commerce experience. Customers are increasingly researching products online to find the best price and complementary products, but most still prefer to buy the majority of their purchases in stores. This company successfully overcame the challenges of a connected world by building trust and relevancy with its customers. This allows them to make informed decisions in their purchasing journey.
In addition to its omnichannel business model, MediaMarkt is building a highly personalized shopping experience for its customers. This includes dynamic content, recommendations, and customer analytics. In addition to its omnichannel capabilities, the company is planning to expand its marketplace offering to other European countries and the Benelux region. The company expects to launch its marketplace feature in the next two to three years. For now, it is beta-testing this feature in Spain, Germany, Austria, and the Netherlands.
MediaMarkt requires its retail partners to be EU-based and use their own logistical network. Otherwise, they can use a service provider to fulfil orders. In addition, sellers must have a German-speaking customer support team. Upon joining, retailers can upload products using an Excel template or CSV file. Additionally, retail partners can also use an API interface to connect to the company's system. Once uploaded, retailers can easily manage their inventory, confirm shipping, and communicate with customers.
